The campaign promoted by MoraBanc to support businesses in Pas de la Casa has concluded with positive results, thanks to the commitment and participation of its clients, achieving its objectives of boosting domestic consumption and stimulating economic activity in a challenging context for the area.
The initiative, based on a 10% cashback on purchases made with MoraBanc cards, has had a significant impact on customer behavior. During the campaign period, from February 24 to March 31, total spending by the bank’s clients in Pas de la Casa increased by 42% compared to the same period the previous year. During the initiative, total spending reached €548,000. The number of people making purchases or using services in the area also increased. A total of 3,736 MoraBanc cardholders visited Pas de la Casa, a figure 17% higher than the previous year.
The average spending per customer also saw a significant increase, reaching €146, 21% higher than the previous year. Overall, these indicators point to increased commercial activity and a positive response from clients to the initiative promoted by MoraBanc. A total of 295 businesses in Pas de la Casa benefited from the campaign.
This initiative is part of MoraBanc’s commitment to Andorra’s economic fabric and to supporting its clients during challenging times. The campaign saw active participation from customers and reinforces the bank’s role as an institution close to the community, capable of driving concrete measures to support the local economy. In this regard, support for retail — one of the country’s key economic drivers — will continue to be a priority for MoraBanc, with the aim of creating value for clients, businesses, and Andorran society as a whole.