The Fira d’Andorra la Vella, 40 years of tradition and history
Life | 10.22.2018
Autumn has arrived in Andorra and with it one of the most important trade events on the country’s annual calendar: the traditional Fira d’Andorra la Vella. And with this year marking the festival’s 40th anniversary, the celebration is set to be even more special.
Do you know how this event started?
The Fira d’Andorra was launched from the necessity of Andorra’s citizens to stock up on goods before the hard winter hit the mountains. Forty years ago, travelling on snowed-in roads made it difficult for families to get supplies in winter, and the fairs gave farmers, merchants, ranchers and artisans from several regions a single place to come together and buy and sell their products.
At first the main focus was on livestock, which in Andorra means sheep, cattle, horses and pigs, and was celebrated in Plaça Guillemó and the old town of Andorra la Vella. But other products, such as work tools and clothes, were also bought and sold around the Església de Sant Esteve. Social events were also an important element at these fairs, with popular meals and dances organized in the public squares with the shepherds who visited the city for the fair.
With the fairs growing more popular over the years, the first Fira d’Andorra was organized in 1978; as the evolution of the former livestock fairs, the event also brought together the leisure activities and services offered in Andorra and neighboring countries in a single venue. Since then, the Fira is celebrated every year on the weekend that falls closest to October 27th (the date on which the traditional gathering in Andorra la Vella was held) and includes a livestock fair and competition, in addition to the trade fair.
The fair has evolved over the past 40 years, and today the Fira mainly focuses on tourism, leisure, sports, health and local foods, as well as automotive-related products and other services related to the financial sector. Visitors can also find other types of establishments and non-profit organizations that take advantage of the event to showcase and publicize their work.
This year, the Fira d’Andorra la Vella will be celebrated on October 26, 27 and 28, in its traditional location in the city’s Parc Central. Over 65,000 visitors are expected to visit the fair over the course of the three days, and the fair will offer over 12,000 m² of exhibition space to the 150 participating exhibitors. The fair will also feature an Artisan Market, the Associations Fair, samples of agricultural and artisan products, as well as a wide range of outdoor activities held around the park.
Click on the link below for more details about this year’s fair, along with the map of the fairgrounds and exhibitors.
We look forward to seeing you at booth 15. Stop by and check out all the surprises we have prepared for you this year! You don’t want to miss it!
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